Our Story
Your body needs sugar to function, but in moderation. Driven by our mission to make nutritious, delicious food accessible for all, we crafted the intelligent sugar strategy. We’re dedicated to enabling food & beverage companies like yours to raise the bar for global health.
The intelligent sugar strategy begins by understanding the negative health risks of consuming classic sugars like sucrose, glucose, and fructose excessively, and the positive benefits of Dr. Coy’s sugars.
Our Values
Innovation: We constantly strive to push the boundaries of what’s possible in the healthy food & beverage industry. We embrace evidence-based ingredients and technologies that offer cutting-edge solutions for our clients.
Quality: From sourcing the finest ingredients to ensuring top-notch manufacturing processes, we’re committed to maintaining the highest standards of quality in everything we do.
Integrity: We believe in conducting business ethically and transparently. Our ethos originates from Dr Johannes Coy’s know-how on sugar metabolism and independent peer-reviewed studies, scientific journals, and EFSA proven claims which support his research.
Collaboration: We believe in the power of collaboration. Our team works closely with clients to understand their needs and develop solutions that exceed their expectations.
Dr Coy’s Sugars
In collaboration with Intelligent Sugar we are raising awareness about the health benefits of rare ancient sugars (galactose, isomaltulose, tagatose, trehalose, and ribose).
In specific combinations, these sugars not only replicate the roles of classic sugars (taste, texture, and browning) but also actively contribute to metabolic health (claims backed by the European Food Safety Authority and independent peer-reviewed studies).
Dr. Johannes Coy is a world-renowned biochemist, known for his ground-breaking discovery of the TKTL1 gene, the missing link in the evolution of modern humans’ intelligence and major diseases such as cancer, cardiovascular disease, diabetes, and dementia. With 70 peer-reviewed scientific papers and three globally-translated books on nutritional health, Dr. Coy’s research sets a new benchmark for healthy products.
Our Team
Ali Ghaidan
Managing Director / Partner
An entrepreneur involved in numerous projects in the health-tech world for over two decades, Ali is the Managing Director and partner at Nutritelligence®.
In 2017, Ali founded the RMDM Group as a one-stop shop for healthy living offering diagnostics and a range of nutraceutical solutions focused on oncology.
He has established working relationships for RMDM with public and private sector bodies, health charities with a view to integrating pioneering technologies into the world of healthcare. He has a strong global network in the health-tech, food & beverage, and distribution sectors.
He is committed to furthering the significant societal impact of Dr Coy’s seminal work in the fields of nutrition and healthy eating. Working closely with Intelligent Sugar GmbH, Ali has created strategies and networks to help bring Dr Coy’s know-how to food & beverage companies looking for healthier and empowering solutions.
He firmly believes that the right nutrition unlocks physical and mental wellbeing, and is determined to promote this philosophy.
Max della Torre e Tasso
Head of Business Development and Marketing / Partner
With a background in communications, Max is Head of Business Development and Marketing and partner at Nutritelligence®. Having worked as an entrepreneur in the high-end hospitality and entertainment industry for most of his life, Max has unique access to a network of elite brands across Europe and beyond.
Aware of the importance of nutrition for elite athletes, he is passionate about making healthy snacks and beverages accessible.
Max is also the commercial director and partner at Empower Sports, an agency which works with athletes, coaches and sports executives to promote, protect and empower their brand.
He has extensive experience in the sports industry having worked with the FIFA World Cup, Formula One and other international events. He graduated with a marketing degree from the European Business School in London.
Let’s Partner
Are you ready to make a positive impact on the health food and beverage industry? Get in touch with us today to learn more about how we can help you create healthier, tastier products.