The Future of Healthier Indulgence
The Intelligent Sugar Strategy
Driven by our mission to make nutritious, delicious food accessible for all, we crafted the intelligent sugar strategy. We’re dedicated to enabling food & beverage companies like yours to raise the bar for global health.
Meet Our Team
Ali Ghaidan
MANAGING DIRECTOR | PARTNER
An entrepreneur involved in numerous projects in the health-tech world for over two decades, Ali is the Managing Director and partner at Nutritelligence.
In 2017, Ali founded the RMDM Group as a one-stop shop for healthy living offering diagnostics and a range of nutraceutical solutions focused on oncology.
He has established working relationships for RMDM with public and private sector bodies, health charities with a view to integrating pioneering technologies into the world of healthcare. He has a strong global network in the health-tech, food & beverage, and distribution sectors. He is committed to furthering the significant societal impact of Dr Coy’s seminal work in the fields of nutrition and healthy eating. Working closely with Intelligent Sugar GmbH, Ali has created strategies and networks to help bring Dr Coy’s know-how to food & beverage companies looking for healthier and empowering solutions.
He firmly believes that the right nutrition unlocks physical and mental wellbeing, and is determined to promote this philosophy.
Max della Torre e Tasso
HEAD OF BUSINESS DEVELOPMENT & MARKETING | PARTNER
With a background in communications, Max is Head of Business Development and Marketing and partner at Nutritelligence.
Having worked as an entrepreneur in high-end hospitality and entertainment industry for most of his life, Max has unique access to a network of elite brands across Europe and beyond.
Aware of the importance of nutrition for elite athletes, he is passionate about making healthy snacks and beverages accessible.
Max is also the commercial director and partner at Empower Sports, an agency which works with athletes, coaches and sports executives to promote, protect and empower their brand.
He has extensive experience in the sports industry having worked with the FIFA World Cup, Formula One and other international events.
He graduated with a marketing degree from the European Business School in London.
Our Values
Innovation
QUALITY
We are committed to excellence at every step; from sourcing the finest ingredients to ensuring exceptional recipe development.
INTEGRITY
Our commitment to integrity is rooted in Dr Johannes Coy’s expertise in sugar metabolism and his groundbreaking TKTL1 gene discovery.
COLLABORATION
Get in touch with us today to learn more about how we can help
you create healthier, tastier, products.
Dr Coy’s SUGARIS® INSIDE
In collaboration with Intelligent Sugar we are raising awareness about the health benefits of rare natural sugars.
Our unique sugar blends not only replicate the essential functions of traditional sugars taste, texture, and browning – but also actively support metabolic health. These benefits are backed by the European Food Safety Authority and independent peer-reviewed research, offering a strong foundation for product claims.
Behind this innovation is Dr Johannes Coy, a globally recognised biochemist renowned for discovering the TKTL1 gene, a breakthrough linking human evolution with major diseases such as cancer, cardiovascular disease, diabetes, and dementia. With 70 peer-reviewed publications and five internationally translated books, Dr Coy’s expertise sets a new benchmark for science-driven product development.
